blue sky is an American organization specialized in cultural and educational events for a medium-high and high target. They organize seminars, corporate events, conferences, fairs, and brand promotions.
During my concept I’ve chosen a symbol: an origami bird revisited so that by putting it in a row it can build a sort of chain. Events in this aspect also appear as creators of relationships and interpersonal bonds. The symbol is also linked to the name SKY and arouses the association with words such as freedom, flight and infinitive possibilities.
I focused on the visual impact, however elegant and modern. The font I've chosen reminds a signature that makes the image more personal, less institutional. The idea was therefore not so much to represent the solid company but to create an idea of a sophisticated and contemporary service they offer.
